Built by someone who spent a decade frustrated by the same problem

After more than a decade working in the vehicle tracking and telematics industry — delivering solutions for large fleets across multiple countries — I kept seeing the same frustration play out.

Companies were forced into a binary choice: expensive enterprise platforms that moved slowly and charged accordingly, or cheap tracking systems that showed vehicles as dots on a map but lacked the operational tools a real fleet actually needs.

I also watched vehicle tracking providers and resellers become increasingly dependent on third-party software vendors — with no control over their roadmap, limited customisation, and months-long waits for basic feature requests.

Fleetbooks was built to close both gaps: a modern platform that gives fleet operators the tools to run their operations, and gives tracking providers a system they can genuinely make their own.